How To Optimize Your WordPress Site For Mobile Devices

Every day more and more of your customers are looking for you … on mobile devices!

According to Gartner, the Information Technology research company, in mid-2011 consumers were already spending more time on their mobile devices than on their PCs. Mobile Internet usage is growing rapidly.

By 2013, Gartner predicts that more people will use mobile phones than PCs to get online.

After experiencing an increase of over 400% in the number of searches being done using mobile devices since the explosion of mobile, Google is now focusing more of their attention on the mobile market.

Google’s own mobile blog points to studies that show that over half of all mobile users are unlikely to return to a website that offers a bad mobile web experience. On the other hand, these same studies show that customers not only embrace sites that are built for mobile, but on websites designed for mobile devices, consumer engagement can increase by as much as 85%.

As Google says, a poor mobile web experience can negatively shape a consumer’s opinion of a brand or company and make it hard for them to engage or make a purchase. According to a recent survey from Compuware, 40% of users turned to a competitor’s site after a bad mobile experience.

What this all means, is that if you don’t have a site that works for mobile devices, you’re already missing out. Based on the research I’ve just quoted above, potential customers are coming to your site, and if they have to struggle with a non-mobile web site on a tiny screen, over half of them will leave and go to your competitor’s site.

Why Your Business Needs A Mobile Optimized Blog Right Now

Most businesses are still using static websites, and most of these sites are not optimized for mobile viewing.

What’s a mobile-friendly site? It’s a website designed specifically for mobile users and mobile devices. It’s fast to load and easy to use – no zooming or pinching is required.

If you already have a website, then you already have a site that can be accessed by any mobile device with a browser. It’s the same thing with a blog.

The problem, however, is that until you actually create a mobile version of your current website or blog, users only see the “tiny screen” version of your site.

You can see the difference for yourself …

The site on the left of the screenshot above has not been optimized for mobile viewing. It’s just a normal web site being “shrunk” by the browser to fit on a mobile screen His competitor on the right, however, has a mobile-optimized site that detects whenever visitors are looking at the site through a mobile device (e.g. a smartphone) and presents the visitor with the mobile version of their website.

As you can see, the mobile optimized website is easy to read and operate, with straightforward text and large buttons.

Getting Your WordPress Site “Mobilized”

In a nutshell, you should be optimizing your WordPress blog (and existing website if you have one) for mobile viewing as soon as possible.

Optimizing your site for mobile or creating a mobile site from scratch isn’t a big deal. Here are a couple of options you can take a look at:

Option 1: Convert Your Existing Site Or Blog

You can easily convert your existing site or blog into a mobile site using this great one-click conversion software:

Some of the features of this software include:

• Works seamlessly with WordPress
• One-click conversion optimizes your website for phones with a web browser (converts your existing website into a mobile friendly site)
• Automatically syncs with your regular website (any changes you make to your regular website are automatically updated in your mobile site for free)
• Free mobile analytics helps you keep track of all your mobile website traffic and site visitors
• You can choose a design from dozens of stunning looking mobile website templates
• Built for non-techies – You don’t need to be a website designer to create a mobile site
• Optimized for all smart phones – works on major smartphones including iPhone, Android, Blackberry and Windows Mobile
• Advanced design studio lets you customize your mobile site with an advanced template editor.
• Add a click-to-call button to make it easy for your customers to contact you.
• Send your business info to your mobile site visitors using a simple text message via SMS
• Add a mobile map to your site with step-by-step directions to your business

Go here for more details: Duda Mobile

Option 2: Create A Mobile Site Or Custom Landing Pages From Scratch

Mobile landing pages are great for presenting visitors with coupons, special offers, newsletter sign-up forms, etc.

If you want to create a mobile site or custom landing pages to send your visitors to from scratch, then we recommend you take a look at the EZMobile Site Generator plugin for WordPress

Some of the built-in features of this plugin include:

• Fully Customizable Layouts
• Multi-level Navigation Menus
• Customizable Contact Form
• Interactive Maps
• Customizable Opt-in Forms
• Opening Hours/Product Lists/Restaurant Menus
• 300+ Icons each in 5 different colors
• Unlimited Customizable Themes
• Automatic Screen Resizing
• SEO Optimization
• QR Code Generator (see next strategy to learn what this is …)
• Interactive Site Preview
• Redirect to External Sites
• And more …

For more information go here: EZMobile Site Generator WordPress Plugin

Add Mobile Marketing Strategies To Your WordPress Blog

We all now carry our mobile devices with us when we go out shopping, working, or spending time with family and friends. There are more than 5 billion mobile phones in use worldwide – almost three times the number of Internet users, and over a billion mobile phones have access to a fast Internet connection.

Even people who can’t access a computer can normally get their hands on a mobile phone.

Now is the time to start adding mobile marketing to your business marketing strategies.

For more information about adding mobile marketing to your business marketing strategies, simply register for our FREE WordPress Training tutorials.

Once you have confirmed your registration, you will receive as a bonus a FREE copy of my eBook “Blog Vs Website: Which Is Better For Your Business?”

The material in this book is based on a live, 4-hour workshop and interactive seminar sponsored by Government and local council business initiatives that I have successfully presented to business owners, business managers and entrepreneurial people looking to start their own business. The book also includes a section on using advanced marketing strategies such as mobile marketing to grow your business online.

To get your FREE copy of the book, register for the FREE WordPress tutorials, sign up using the form in the sidebar of this page, or, if you are currently logged into Facebook, register by clicking on the button below …

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