Jun 26 2009
How To Grow Your Business Using A Self-Managed Business Site
In a previous article, I mentioned a very simple strategy that any small business owner can use to quickly start outperforming their business competitors online (read the full article here – How To Outperform Most Of Your Competitors Online In 3 Simple Steps).
In essence, this strategy requires you to do nothing more complicated than to set up a simple-to-use type of web site called a “blog” for your business, then start publishing content about your business. Provided you make some customizations to your files, add some particular components to give you desired functionalities and set up and configure your site or blog in a specific way, what happens is that every time you post new content to your blog (like an article or product review), search engines like Google are automatically alerted about the changes to your site and index your new page into their search engine results.
That’s pretty neat, huh?
You do need to know what you’re doing to make this happen, however. If you don’t install certain scripts and configure them in a particular way, your blog will be slightly more effective than a static web site, but not by much. I have set up over 70 of these sites and I have experienced just how powerful they can be as a business marketing tool. Even sites set up on brand new domain names will usually get indexed by Google in around 48 hours or less and begin driving new visitors from various locations around the web.
Now, it’s a fact that most small business owners are just plain too busy to learn or even try to keep up with the increasing complexities of emerging new web technologies, new online marketing methods, and so on. They just want to get on with the business of running their business.
This is one of the reasons I decided to provide a service where I set up the site or blog for a small business owner using the exact same processes and documented procedures I’ve used to set up 70+ sites that are very easy to manage, that give the owner complete control over their web content, and that drive traffic to the sites almost automatically.
I call these business blogs “self-managed” sites.
Once the site is built (usually in about 4-5 working days), the business owner then has a complete “ready to grow” business site, where all of the complicated technical work has already been fully set up, configured and automated for them.
How Can A Small Business Owner Like Yourself Benefit With A Self-Managed Site / Business Blog?
Once we set up a self-managed site for you, you only need to do 2 things to grow your business online and start devouring your competition:
1) Write About Your Business
2) Check Your Results (And Use These To Help You Improve Your Business)
It just can’t get any simpler than this, and it really works. If you need to see proof of this, then check out the video below:
Can you see how easy these sites are to manage? Why would you spend thousands of dollars – especially in today’s economy – to build yourself a static web site that can’t do half as much to help you grow your business as one of these self-managed sites can?
If you’ve watched the video above and thought the results were not bad for just 2 weeks after launching a brand new site on a brand new domain, then just know that the same can happen to you and your business, if you get yourself one of these sites too and then just follow these simple steps:
WRITE ABOUT YOUR BUSINESS
This is exactly what I am doing right now … I’m writing about my business and posting it on my self-managed site.
If you’re reading this post right now, then not only is this proof that these sites work, but that they will also work for your business.
The formula is pretty simple:
1) Get a site like this one set up for your business and go through the “quick-start” training we provide.
2) Start posting regular articles, news, tips and information about the benefits of your products, what problems your products or services solve, or how they can improve life for your customers, what people should know before they buy, how they can save money and time, etc … Once you start working ON your business this way, I guarantee you won’t stop thinking of new things to write about (and when people call you on the phone to ask you the same questions you get asked over and over again, you can just send them a link to the article that answers their question and you will start getting your life back!).
3) Check your results at least once a month and use the information to help you make smarter business decisions.
CHECK YOUR RESULTS AND IMPROVE YOUR BUSINESS
The analytics and tracking tools we set up for your site, together with the built-in Search Engine Optimization (SEO) features that automatically notify the search engines every time you publish new content to your site will tell you everything you need to know about what’s happening to your business online and how you can start to improve it.
In our training, we give you a simple plan that is really easy to follow … even if you don’t think you have the time! This, after all is all about growing YOUR business, working smarter, not harder, and creating more leverage by turning your time and effort into something that will continue working for you 24×7.
If you’re ready to start growing your business online, contact us to discuss setting up a self-managed site or business blog that can really help you get things going.
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