Blog Categories

Keeping your site’s content organized is very important, as this makes finding information easier for your visitors. The way to do this, is to work out what kind of broad yet distinct “topics” you will be publishing content about on your site regarding your specific niche (my client is setting up a blog for her marriage celebrant business).

You then convert these broad topics into “categories” (Posts > Categories), so that everytime you add a new article or post to your site, you simply tick the category box before publishing your post and this will immediately organize the content on your site in a logical way that makes the information easier to find.

For example, on a wedding celebrant’s site, I imagine that some of the broad topics (i.e. categories) you would write information about would be things like:

• Celebrant FAQs
• Celebrant Services
• Wedding Vows
• Wedding Locations
• Wedding Tips
• Other Ceremonies
• Etc …

So, if you write an article about “beach weddings”, for example, you may want to post this under the “Wedding Locations” category. This way, people visiting your site can quickly find information on beach weddings by clicking in the “Wedding Locations” category.

Likewise, general questions people have about using a marriage celebrant’s service could go under “Celebrant FAQs”, but information about the types of services you perform, could be found under “Celebrant Services”.

This part of the planning process is important for various reasons, including:

1) It will help to organize your strategic approach when adding new content to your site. For example, you might want to write a series of articles discussing different kinds of commitment ceremonies that can be performed through a marriage celebrant, or tips on how to plan for different types of wedding locations, etc. As you publish more and more content to your site on various topics, you will begin to notice which categories need more information to boost your “authority” on the subject and eventually turn your site into a well-rounded hub for people looking for marriage celebrants.

Remember, too many people use a website as little more than an online business card, but the way to use your site to grow your business is to have a long-term goal of using your online presence to present your expertise and build “authority” on your subject and trust with your visitors. This increases your exposure online and creates new opportunities for your business.

2) The words you choose for your categories can help to bring people to your site and increase your relevance in the search engines. This is because the site I have built for you incorporates a smart system that creates URL addresses for each of your site’s pages that is specifically targetted for your intended audience and that search engines love. If, for example, you write an article entitled “5 questions to ask before choosing a marriage celebrant” and you post this article under the category “Celebrant FAQs”, then visitors searching for information about marriage celebrant services will see a link to your article that looks something like this …

http://www.yourdomain.com/celebrant-faqs/5-questions-to-ask-before-choosing-a-marriage-celebrant

Instead of this …

http://www.yourdomain.com/7/0567325

Which of the above links looks more enticing for someone thinking about using a marriage celebrant’s services to click on?

So … give some serious thought to the topics your site will provide information to visitors about, create a list of distinct categories based on the results of your planning process and you will find that, as your site grows, it will grow in an organized fashion that will make it easier for you to manage and for visitors to find what they are looking for.

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No matter what type of business you have or are thinking of starting, starting a blog can definitely help you grow your business. For “step-by-step” videos and tutorials on how to set up a business blog that will help you grow your business online faster, click here: Start A Blog For Your Business

Subject: Self Publishing My Website

My interest is to start an online business ( I’m interested in a membership site ) my knowledge is limited around getting this set-up  and running. Do I need a site first for your services. . . or do you set this up from start to finish?  Also, what is the cost ? I can add the content my self, I’m ready to go so far. THANKS

Below is my reply – I thought I’d share this with you, in case you have similar questions …

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Hello,

Thank you for contacting us. Below I’ve attached some information in reply to your request that I hope will help to answer your questions. If you need any further help after going through the information below, please don’t hesitate to contact me.

Warm Regards,

Martin Aranovitch
www.SelfPublishWeb.com

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BUILDING YOUR ONLINE BUSINESS SITE

The training product on SelfPublishWeb.com takes you step-by-step through the process of setting up a WordPress blog that can then be used as a standalone website for your online business, or as a very effective marketing tool that you control and can use to promote anything you like (i.e. another website, affiliate products, etc …).

We created the step-by-step training product for people who want to save money by setting up a professional blog themselves. The videos and tutorials in the member’s area show you everything you need to set up the blog yourself, from installation and configuration, to getting your site indexed by search engines like Google very quickly and automating many aspects of your site.

Once your site is built following our tutorials, all you do is publish new content to it and the system we’ll show you how to set up will instantly notify search engines as soon as you publish new content and help to drive traffic to your site. You can see this happening on one of the videos we’ve posted on our blog that shows you the results after 2 weeks of installing our blog on a brand new domain:

http://www.selfpublishweb.com/demo/business-marketing/44-how-to-grow-your-business-using-a-self-managed-business-site

We can also build the site for you if you prefer. You can read more information about the service where we build the site for you here:

http://www.selfpublishweb.com/faq-setup-service.php

The difference in price is really the cost of our time to build your blog instead of you building your blog, plus any additional consultation you may require. As far as building your blog website is concerned, we follow the exact same instructions shown in our step-by-step video tutorials, which you can currently purchase for just $67.

Please note that the primary purpose of our site is to provide online entrepreneurs like yourself with access to time-saving and money-saving information, tools and training materials you can use to build an effective online presence yourself. If you do decide to purchase our DIY blog set up and training package, we will still provide you with support, we just won’t be doing the site building for you, as we show you exactly how to set it all up yourself.

BENEFITS OF USING WORDPRESS

One of the most powerful aspects of using WordPress as a platform for your online business, is that you have full control over the content (i.e. you don’t need to be a web designer or programmer to create new pages and add new content), and you can make your site look any way you want it to look. There are literally thousands of themes you can use to give your site a unique look, and thousands of plugins to give it specific functionalities. The best part is that most of these themes and plugins are free.

We include over 50 professional themes and some of the most powerful plugins for WordPress in our package. You can read more about the themes here:

http://www.selfpublishweb.com/demo/wordpress-themes/139-over-50-wordpress-blog-themes-for-your-business-blog

All themes and plugins are available in the member’s area.

Which brings us now to the topic of setting up a membership site …

SETTING UP A MEMBERSHIP SITE

There are several ways to set up a membership site. WordPress allows you to set up a membership site, and you can read more information about setting up a membership site using a WordPress blog here:

http://www.selfpublishweb.com/demo/wordpress-plugins/230-turn-your-wordpress-blog-into-a-membership-site

In the case of our own site (SelfPublishWeb.com), we use our business blog primarily to educate visitors about our training product and direct them to our main site for purchasing and accessing the product.

We didn’t use WordPress to create our members area (the secure part of our site where customers can access our videos and tutorials on how to set up a blog), because at the time WordPress did not have membership plugins that could do what we wanted (e.g. allow different users to automatically create separate logins). They do now and we cover some of those on the membership site post mentioned above.

In case you’re interested in knowing what applications we did use to create our membership site area instead:

Xsite Pro – We used this excellent website building software to build the main website on our SelfPublishWeb.com domain. You can read more about XSitePro here:

http://www.selfpublishweb.com/xsitepro-special.html

DL Guard – This is a powerful and very easy-to-use application that allows you to create secure membership areas in your website. You can read more about DLGuard here:

http://www.selfpublishweb.com/dlguard-features.html

As mentioned earlier, our aim is to provide online business owners like yourself with the means of building a highly effective online presence for your business at the lowest possible cost (under $100 total cost) and in just a couple of days, if you are willing to invest the time and follow our step-by-step videos and tutorials.

If you don’t want to use a Wordpress blog to set up your online business and/or membership site (our #1 recommended option), then your next best option for DIY website building is to use a platform like Xsite Pro, which makes building professional websites very easy and requires almost no technical skills. If you are new to the process of website creation, then we recommend you look at “The Complete Guide To Website Building” here:

http://www.selfpublishweb.com/websitebuilding-guide.html

And of course, the last option is where we can build you a blog or website from start to finish. If this is the option that interests you the most, then please feel free to contact us and we will discuss this further with you.

I hope the above information helps you in your decision.

Warm Regards,

Martin Aranovitch
www.SelfPublishWeb.com

Is your product just another “How To Install WordPress” set of video tutorials?

No. Although we do show you how to install a WordPress blog in the first training module, we focus all of the training program on showing you exactly how to set up, configure and run your blog as a very powerful marketing tool for your business.

The real “gold” of this product is that you benefit from all the years and money I have spent testing, gaining knowledge, making mistakes and learning how to create “set and forget” automated online business systems that produce consistently positive results and where everything just “happens” automatically and easily for you.

In other words, you get to just focus on growing your business, because the systems I’ll show you how to set up in your blog will work automatically for you, helping you increase your online exposure while you do nothing more than simply write about your business.

I’ll save you a lot of valuable time and money by giving you the exact step-by-step instructions you need to follow to transform your site from an ordinary Wordpress blog into a powerful business marketing tool that will work better for your business than any other website. Not only that, but it will also help you grow your business faster, cheaper and more easily than most of the solutions that other business owners are currently using and give you an incredible advantage over your business competitors online.

Once you follow our step-by-step instructions and get your site up and running (you can have your business blog completely set up and live in 48 hours or less!), we will then show you advanced online marketing strategies for growing your business online faster and more profitably using your business blog.

The entire video training program is designed specifically for business owners. It aims to help you establish a growing online presence for your business fast and to give you a tool that will allow you to gain a competitive edge in your market space.

We avoid using technical jargon in our tutorials. Everything about our product is designed to be simple to understand, easy to apply and completely practical for everyday business use.

Do I need any special software to use your program?

No. Once your purchase is approved, you will be given immediate access to your Member’s Area where you can then go through the “Get Started” checklists, watch the training videos and download all of the documentation we make available to you.

In the Member’s Area you will also find links to any resources you may need in order to access, download or use any of the files we make available to you. Most of these resources are free and you probably already have these installed in your computer.

Why did you not create your own custom publishing software?

Part of our philosophy of doing business in a smart and cost-effective way is not to try and reinvent the wheel where an existing solution can do the job quite brilliantly. To develop and maintain our own software would cost many thousands of dollars, which would significantly increase the price of the product for our customers.

Why spend money needlessly, when WordPress already has a loyal and devoted army of software developers constantly improving and enhancing the publishing platform … and making it all available for FREE?

Most businesses have not caught on to the fact yet that WordPress is an extremely powerful tool for creating business websites. Our Step-By-Step Video Training Tutorials show you how to harness the power of this application to create a powerful marketing tool that will help you improve your business and give you a major advantage over your competitors (who still think they have to spend thousands of dollars on web development in order to have an online presence).

The other component of our philosophy of doing smart business is to use the most popular platform available, instead of trying to create a unique platform that could become obsolete if the market suddenly changes direction.

WordPress is used by hundreds of thousands of people online, makes over 5,500 plug-ins freely available to users to enhance the functionality of their site and over 8,000 free professional themes and layouts to give your site a truly unique look. Best of all, WordPress is built using open source software language, which means that it can be completely customized and easily modified to suit your business needs as your business grows.

Do you provide tutorials on using WordPress?

Yes. Not only do we provide you with videos on how to install, set up and configure WordPress for your site, but inside the Member’s Area you will also find links to a whole set of additional training videos on how to gain the most benefit out of using WordPress.

What kind of support do you provide?

We provide extensive support to all registered customers in the form of regular training emails and a blog containing practical tips, useful articles, notifications of product upgrades and other valuable information, a private forum where you can post questions and network with other business owners and continually updated training material in the Member’s Area.

And of course, you can always contact us.

How is the training provided/delivered?

We have broken down the comprehensive ’step-by-step’ training program into sequential tutorials where we show you how to install, set up, configure and use your site, as well as advanced online marketing tutorials that will help you take you business to a whole new level once your site is up and running.

All of the training is provided online with detailed written step-by-step intructions, flowcharts, diagrams, screenshots and accompanying video tutorials (20+ videos totalling over 3 hours worth of detailed instructions where we show you exactly what to do).

You will also receive a series of training emails containing specially written articles, tips and useful related information which will be automatically delivered to your inbox at regularly spaced intervals.

As soon as your purchase is approved, you will be directed to a Member’s registration page which will then allow you to login to the Member’s Area where all of the training information, videos, downloads and additional resources can be found.

It is important to note that everything is delivered electronically – we do not ship any physical products. This helps to keep costs as low as possible, which means you benefit not only by getting access to the information for a whole lot less money than we would have to charge you if we shipped a physical product, but you can also access the information immediately after purchase and get started on building your business blog or website right away.

Do we need any special software to watch the training videos?

No. Just click on the video icons in the training tutorials and when a new window opens up in your browser, click on the “play” icon on the video thumbnail and your video will begin to stream into your internet browser.

The videos will play fine on either Firefox or Internet Explorer browsers.

Remember to turn up the volume on your speakers and allow a minute or two for the videos to stream into your browser.

A high speed internet connection is highly recommended for watching the training videos.

Can I give access to the Member’s Area to one of my employees so that he/she can build and learn to use the site?

Yes. Your purchase licence entitles you and anyone directly employed in your business to access the information in the member’s area and the forum.

We understand that business owners and managers may want to delegate the task of building and managing the site to others, so feel free to do this. The only restriction is that each purchase is limited to a single login.  This should work fine for most businesses. If, however, there are special circumstances that require you to have separate user logins, please contact us to discuss your needs.

What we please ask you not to do, however, is share your login details with other businesses. Apart from the obvious reason that it is dishonest and unethical (and attracts major “bad karma”!), our membership software can detect anyone who accesses the Member’s Area without being a registered customer and will notify us of this. We will then have no choice but to terminate access to the site for users who violate our terms and conditions of use.

We normally charge several hundred dollars to set up these sites for businesses. Not only are we making this information accessible to you for a ridiculously low price (and don’t forget you can also claim it as a business expense), but we also pay 50% of the purchase price to anyone who becomes an affiliate partner and recommends the product to others (see our affiliate program section for more details).

The bottom line, therefore, is use our information to help you grow your own business and earn 50% on all sales from your referrals to other business owners and everyone wins!

If you have more questions about our products or services, please visit our FAQ page.

Or …

Click Here For More Information About Our Business Blog DIY Step-By-Step Video Training Tutorials Package …