You may already know that a blog allows you to attract new customers, build brand awareness, and inspire more prospects to buy from you. Did you also know that the average blog attracts 55% more visitors and gets indexed 434% more by search engines than a traditional website?
Even if you’re already sold on the value and benefits of blogging, however, launching a blog for your own business and jumping into the blogosphere can be a daunting prospect. Starting a blog and then turning it into a successful online venture requires careful planning and strategy.
Our step-by-step blog tutorials will show you exactly “how” to install, set up and configure a blog that will help you grow your business faster. If you want to know “why” you should start business blogging and how to plan for success before you go ahead and start a blog, however, then I have found just the perfect guide that will explain to you why merely having a web presence today is not enough to drive your business growth, why, in fact, a static site with no regular new content and no engagement with visitors might even work against you, and why blogging is the simplest and most effective way for your business to deliver what your customers are after.
Renowned speaker, author and internet marketing consultant Chris Garrett has recently teamed up with WordTracker (the keyword research company) and written a fantastic 162 page electronic guide for creating, writing and promoting a successful business blog called “Business Blogging – 50 Steps to Building Traffic and Sales”.
The plan outlined in this book is a valuable roadmap for blogging success and comes from Chris’ own real life experience as a sought after professional blogger. “Blogging For Business” is a straightforward guide to business blogging and will help any business understand how to create a popular and profitable blog.
Should you build a website or a business blog for your business? Take a look at the results of our business blog six weeks after launching the site on a brand new domain and decide for yourself:
As you can see from the above video, even though we only added six more posts to this business blog since recording the previous video where we showed you the results after only 2 weeks (see How To Grow Your Business Using A Self-Managed Business Site), the number of Google listings for this site grew by 800% after only three weeks and the number of visitors coming to this site is increasing daily.
For more information on how to set up a professional business blog for your business using our step-by-step DIY video training tutorials, visit our main website at http://www.selfpublishweb.com.
When you compare most of the options out there for promoting your business, it’s clear that the online medium offers many attractive advantages and possibilities for businesses to not only create greater exposure for their products and services, but also to leverage the business owner’s time and effort.
The problem is that many business owners simply don’t know how to utilize this medium to its full advantage. Many settle for putting up a website that is often no more useful than a static online brochure and then just hoping that it will work for them.
There is a cheaper, better, easier and faster solution. It’s called a business blog.
Some of the immediate advantages a blog offers businesses over traditional, static web sites, are a smarter content publishing and management platform, more direct involvement with their customers, built-in capabilities like RSS feeds and search engine notification, and greater control and flexibility over the way content is managed.
Plus, it is way easier to promote and grow your business online using a blog, than it is using a website if you know how. Not to mention the fact that your promotional efforts can have a longer lifetime and give you greater exposure than traditional advertising media like newspaper or radio ads. (In fact, you can combine these, for example, making your current promotion be the home page of your blog, then sending radio or print ad visitors to your blog.)
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