Even if you’re already sold on the value and benefits of blogging, however, launching a blog for your own business and jumping into the blogosphere can be a daunting prospect. Starting a blog and then turning it into a successful online venture requires careful planning and strategy.

Our step-by-step blog tutorials will show you exactly “how” to install, set up and configure a blog that will help you grow your business faster. If you want to know “why” you should start business blogging and how to plan for success before you go ahead and start a blog, however, then I have found just the perfect guide that will explain to you why merely having a web presence today is not enough to drive your business growth, why, in fact, a static site with no regular new content and no engagement with visitors might even work against you, and why blogging is the simplest and most effective way for your business to deliver what your customers are after.

Renowned speaker, author and internet marketing consultant Chris Garrett has recently teamed up with WordTracker (the keyword research company) and written a fantastic 162 page electronic guide for creating, writing and promoting a successful business blog called “Business Blogging – 50 Steps to Building Traffic and Sales”.

The plan outlined in this book is a valuable roadmap for blogging success and comes from Chris’ own real life experience as a sought after professional blogger. “Blogging For Business” is a straightforward guide to business blogging and will help any business understand how to create a popular and profitable blog.

In “Business Blogging – 50 Steps to Building Traffic and Sales,” you’ll learn:

• How to identify a target audience for your blog.
• How to address the technical challenges of blogging.
• How to determine your blog’s unique selling point in order to gain a competitive edge.
• How to implement a successful blogging strategy that will improve your company’s reputation.
• How to drive traffic to your blog, which blog traffic building solutions give the best return on investment, and which ones you should avoid.
• How to create a phenomenal experience for blog visitors and generate more sales.
• How to convert casual blog readers into loyal blog subscribers.
• The benefits of adding multimedia to your blog

I recommend you purchase a copy of  Chris Garrett’s comprehensive guide to business blogging, then simply follow and apply the 50 steps he has outlined in his method. In no time you will find traffic and sales from your blog will be growing steadily, and helping your business move with purpose and a clear direction towards greater success.

For more details, visit the website here: Business Blogging – 50 Steps to Building Traffic and Sales

Business Blogging Made Simple

A real-world guide to creating, writing and promoting a successful blog

Inside “Business Blogging – 50 Steps to Building Traffic and Sales,” you’ll discover:

• Why your business needs a blog (yesterday!)
• The biggest pitfalls of blogging — and how to avoid them
• How to build a following of faithful blog subscribers
• Proven tips for converting your blog traffic into sales

Order “Blogging For Business – 50 Steps To Building Traffic And Sales” now and get instant access …

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As you can see from the above video, even though we only added six more posts to this business blog since recording the previous video where we showed you the results after only 2 weeks (see How To Grow Your Business Using A Self-Managed Business Site), the number of Google listings for this site grew by 800% after only three weeks and the number of visitors coming to this site is increasing daily.

For more information on how to set up a professional business blog for your business using our step-by-step DIY video training tutorials, visit our main website at http://www.selfpublishweb.com.

The problem is that many business owners simply don’t know how to utilize this medium to its full advantage. Many settle for putting up a website that is often no more useful than a static online brochure and then just hoping that it will work for them.

There is a cheaper, better, easier and faster solution. It’s called a business blog.

Some of the immediate advantages a blog offers businesses over traditional, static web sites, are a smarter content publishing and management platform, more direct involvement with their customers, built-in capabilities like RSS feeds and search engine notification, and greater control and flexibility over the way content is managed.

Plus, it is way easier to promote and grow your business online using a blog, than it is using a website if you know how. Not to mention the fact that your promotional efforts can have a longer lifetime and give you greater exposure than traditional advertising media like newspaper or radio ads. (In fact, you can combine these, for example, making your current promotion be the home page of your blog, then sending radio or print ad visitors to your blog.)

What’s the difference between a business blog and a business website?

You can make a business blog look and feel exactly like a website – in fact, many of the sites you are visiting right now are probably powered by blogging platforms like WordPress, instead of popular web design HTML editors like Frontpage or Dreamweaver. A significant difference, is that you don’t need to know web site coding language like HTML to run a business blog, or add and modify content on your site. You simply add content and publish. This makes business blogs a perfect online marketing tool for business owners.

Another important difference is that blogs allow you to have “conversations” and build interactive relationships with other people, where regular web sites tend to be more of a “one-way” vehicle for presenting information to visitors.

What if you already have a web site?

If you currently have a website that requires you to contact your web developer, web designer, web master or an IT savvy friend, nephew, niece or neighbor every time you want to make a change to your site, then you definitely need to consider adding a blog to your site. Simply install the blog in a subfolder of your domain (e.g. yourdomain.com/blog), then promote your business using the blog and link your posts back to your site for more information about your products or services, to purchase, etc …

If you don’t have a website yet, then save yourself money on costly web developent and a lot of hassle and just use a blog. With a blog, you can easily promote your business by adding regular posts and articles about a variety of different topics.

Here are just some ideas for things you can write about your business, then post on your business blog:

• News about your own business
• News about your industry
• News about your suppliers
• Product / Service tips (how to spot quality, how to avoid paying too much or being ripped off, etc ..)
• Product / Service benefits
• Product / Service features
• Product service reviews and comparisons
• Information your customers would find useful, educational, informative, entertaining, etc.
• Product training information
• FAQs
• “How-To” tutorials (in written form, audio recordings, podcasts, videos, or a combination of all of these. How to solve problems, save money, save time, etc …
• Customer stories and testimonials (e.g. how your product, service, business or staff member helped someone solve a problem).
• Profiling customers
• Profiling members of your team
• Special offers, competitions, prizes and giveaways
• New product releases, new range of products, etc …
• New things coming soon to your business
• Product recalls
• Customer service information (e.g. how to ship product back, refund policies, etc.)
• Links to useful resources and information
• Top 10 lists
• 7 Things You Should Know About Buying [insert your product here]
• 3 Things To Beware Of When Buying [insert your product here]
• etc …

As you can see, there’s no shortage of information to write about when it comes to promoting your business.

Now … just getting a blog up and running is not really going to help you. You need to know how to configure it properly if you want to achieve the best results with the least effort.

Fortunately, there is a great resource I recommend you check out if you are interested in knowing more about the benefits and advantages of using a business blog to help you promote your business and sell your products and services smarter.

If you visit our company website at http://www.selfpublishweb.com you’ll see that we offer two ways to help you set up a blog for your business that will not only get your site pages quickly indexed in Google and other major search engines (usually in as little as 2-3 days), but we also show you how to fully configure it so that it becomes a powerful marketing tool for your business, with many built-in promotional features that you don’t even need to think about.

You just write about your business and the automated system running silently in the background goes to work for you.

The two options available are:

1. We can fully install, set up and configure your business site / business blog for you in as little as 4-5 working days and you’re then ready to go, or,
2. If you want to save yourself several hundred dollars, you can purchase our complete ’step-by-step’ DIY video training tutorials package, which is done in a completely non-technical way so that anyone with basic computer skills (like the ability to cut and paste) can just watch over our shoulder and follow along as we show you how to get your own business blog up and running in less than 48 hours.

I thoroughly recommend the step-by-step video training tutorials as a DIY cheaper alternative. Regardless of the option you choose (i.e. we set it all up for you or you set it up using the video tutorials), you will get access to a private Member’s Area where you can watch the training videos and download all of materials you need, plus ongoing support.

The videos make everything really easy to follow, and the information is never overwhelming. You are only given what you need to know in order to get the next task done. Additional resources are also provided in the form of advanced training tutorials, regular emails with tips and strategies, and a member’s forum.

If you purchase the DIY package then decide you just couldn’t be bothered going through the information and setting up your business blog yourself, then you can upgrade to our full installation and set up service and we will build it all for you and show you how to use your site for a discounted fee (visit our website for more details).

In my opinion, however, the smartest option is to purchase the step-by-step video training tutorials (currently selling for less than $100!), then assign the task of installing, setting up and configuring the site to somebody else in your team if you don’t want to go through the tutorials yourself. Like I said earlier, the instructions and video tutorials are really easy to follow, so anyone can do it.

For more information about using a business blog to help you promote your business better, cheaper, easier and faster than any other solution your competitors are probably using, please watch the video below, then visit www.SelfPublishWeb.com for more details:

(click on the above image to visit video page – please allow a few seconds for video to load in browser after clicking play)

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