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If you are a small business, chances are that you are most likely very familiar with the “feast or famine” cycle that most small business owners go through, where there’s either too much work going on for you to handle it all, or not enough business coming in through the door.

As a small business coach, I’ve seen too many small business owners simply shrug their shoulders at this, seemingly convinced that this is the way small business works. On a few occasions, I’ve been able to prove some business owners wrong on this point, after working extensively with them for several months, helping them implement systems to ensure that their business always had an active prospecting pipeline going, and allowing the business owners themselves to step back from the day-to-day activities of the business in order to perform more entrepreneurial work, such as growing their market share in a certain area, or identifying new business opportunities brought about by changes in business laws and the economy.

Transforming a typical small business from a “people-dependent” operation into a systems-driven enterprise, however, requires a significant investment of time and effort, and a deep commitment by the business owner to the process of releasing control over most aspects of managing the business.

If your business seems to be affected by the “feast or famine” cycle, then I want to show you an easy, smart, simple, quick and inexpensive way to start alleviating this condition.

It’s called small business blog marketing.

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Getting your business blog or web site up and running is just the beginning of the journey to growing a successful and profitable business online. Once your site is live, you will need to either develop new skills and knowledge to continue growing your business, or pay others for their expertise in areas like:

• How to drive visitors to your site from free and paid sources
• How to grow a database of prospects and customers via lead capture forms, email, newsletters, etc.

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In a previous article, I mentioned a very simple strategy that any small business owner can use to quickly start outperforming their business competitors online (read the full article here – How To Outperform Most Of Your Competitors Online In 3 Simple Steps).

In essence, this strategy requires you to do nothing more complicated than to set up a simple-to-use type of web site called a “blog” for your business, then start publishing content about your business. Provided you make some customizations to your files, add some particular components to give you desired functionalities and set up and configure your site or blog in a specific way, what happens is that every time you post new content to your blog (like an article or product review), search engines like Google are automatically alerted about the changes to your site and index your new page into their search engine results.

That’s pretty neat, huh?

You do need to know what you’re doing to make this happen, however. If you don’t install certain scripts and configure them in a particular way, your blog will be slightly more effective than a static web site, but not by much. I have set up over 70 of these sites and I have experienced just how powerful they can be as a business marketing tool. Even sites set up on brand new domain names will usually get indexed by Google in around 48 hours or less and begin driving new visitors from various locations around the web.

Now, it’s a fact that most small business owners are just plain too busy to learn or even try to keep up with the increasing complexities of emerging new web technologies, new online marketing methods, and so on. They just want to get on with the business of running their business.

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