Having a static website is great for some things, but a business blog is really where the heart behind the promotion, marketing and advertising of your business online lies.

If you have an e-commerce site or an existing website that is advertising your business, when was the last time you updated it? If you’re like many companies then it’s probably been some time since you added any fresh new content to your site! This is simply not enough when it comes to getting your site to rank well in the search engines and giving people a reason to come back to visit your web site.

When you have a blog, you have a great opportunity to give people a reason to stick around. People like knowing what’s on the horizon for companies they do business with. They like knowing that there are real people behind the “marketing” curtain that they can communicate and interact with. A blog allows you, the business owner, to keep a finger on the pulse of your business and the needs of your customers.

An added perk to blogging is that you’ll tend to rank more highly in the search engines. Since your content is always updating, the search engine spiders will come by your site more often. The faster you are able to get indexed, the faster people will find the new, relevant posts you are adding to your business blog. Our business blog video training tutorials show you exactly how to configure your site so that search engine spiders from Google, MSN, Yahoo and others come running to index your pages the moment you add new content to your site and hit the “publish” button.

Another great benefit, is that you don’t have to spend thousands of dollars to have a professional business presence online, or wait around for webmasters, web builders and web savvy people to get back to you every time you want to make a change to your site. In other words, blogs are great for “techno-bozos” like so many of us.

As you know, a large part of making sales is ensuring that you have the confidence of your prospective customer. Blogs are a great way to increase confidence with potential customers, because through a blog, you can show the human side of your company. Customers also like it when they have a chance to interact and leave comments. This gives them the feeling that they will be heard if they decide to go with your company for their purchase.

You should start to think of your blog like a powerful magnet. While there are many different sites out there that are competing with yours, none of them will have the personality and feel of your blog. Once you know how to set up a blog correctly (this is all covered in our video tutorials), you can then simply start writing about your business (i.e. educating your prospective customers about all the reasons why they should be doing business with you), and this will not only attract the search engines, but, more importantly, it will also attract people who are looking for your products and services. These people will then turn into your customers if they like what they see and read when they come and visit your business blog!

If you’re not convinced that starting a blog is one of the best, smarter, cheaper, easier and faster ways to promote your products and services and grow your business online fast, then have a look at some of the videos we have published in some of our previous blog posts, where we take you behind the scenes and show you actual results of how your business can grow using a business blog.

The next step for you is deciding on how to get started! Many companies make their blog an extension of their existing website. For example, you might have companyname.com/blog. This works well because people will associate it with your main site, but it can also stand on its own as well.

After you have your blog set up you need to decide what kind of content you’re going to offer. It’s a great thing if you plan content that will really get people excited. For instance, run contests where you give your product or service away, or at least a percentage off, if people leave a comment on your post. Other posts can be informative of what’s happening now or what’s going to happen in the future.

The important thing is that you give your blog a voice. It should represent your company and everything your business stands for. When you pay attention to details like this you’ll have a successful company blog that attracts new customers left, right and center.

For more details on how you can set up a company or business blog in 48 hours or less that will help you grow your business fast and save you thousands of dollars on web development costs, please visit our main site here: www.SelfPublishWeb.com