Following on from the videos I made where I track the progress of starting a business blog on a brand new domain name using the system shown in our ’step-by-step’ how to start a blog video tutorial, in this post we will look at the results of starting this blog after 90 days.
Like the previous videos, the video below looks at actual results – specific to this video, however, we look to see whether we have achieved the following four main objectives:
Get Indexed In Search Engines Fast
Attract Regular Visitors To Our Blog
Generate New Leads
Make New Sales
To view the results of this blog after 90 days in each of the above areas, click on the video below:
I recently set up a Google AdWords pay-per-click campaign to bring more visitors to my “How To Start A Blog” video tutorials product.
Setting up an effective Google AdWords campaign is a fairly comprehensive subject. I do run very successful and highly profitable Adwords campaigns for a few select clients – if you are interested in knowing more about my PPC services or discussing setting up a PPC campaign for your business, feel free to contact me here. If you just want to learn more about Pay-Per-Click advertising, then I recommend you get Perry Marshall’s The Definitive Guide To Google AdWords.
What I do want to talk about in this post, is how to use data from your online advertising campaigns to grow your business blog organically. In other words, how to go from paying for traffic to getting visitors coming to your blog for FREE.
The concept is actually very simple:
Set up advertising banners or text ads to drive visitors to your website, e-commerce store, product sales page, etc …
Make sure you can track which keywords visitors are searching for – not only the keywords and keyword phrases people are using to find your ads, but more importantly, the keywords and keyword phrases that get them to click on your ads in order to get to your site, and especially the search terms that end up converting visitors into buyers.
Write content on your business blog based on the specific keywords and keyword phrases above that convert searches into sales of your products and services.
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