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“The Lowdown – Blogging For Business” is a great audio book for anyone thinking about starting a blog for promoting their business or for those who already have a business blog and want to know how to get the most benefit from business blogging.

As the audio book publishers state on their introduction, this audio book about business blogging is for people who are long on ambition but short on time, and offers great tips and tools that will keep you ahead of the game in creating and running your business blog.

“The Lowdown – Blogging For Business” by James Long and narrated by Lorelei King is a one hour long unabridged audio book recording published by Creative Content Limited and available as a downloadable MP3 file.

Here’s what the publishers have to say about this business blogging resource:

“On the internet, you never know who might become a customer. It’s important to put your best foot forward when crafting an internet presence.

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If you run any form of community or networking organization, like a business networking group, church, local community association, network marketing team, etc … then a community blog can be a powerful tool to help you promote, educate and inform people about your organization, as well as to keep your members informed and up-to-date.

I have just finished setting up a blog for Independent Business Network Incorporated, a local, not for profit, small business networking community that I belong to, and I would like to share with you some of the benefits of setting up such a site, as well as some tips on how you can do the same, especially if you have never set up a WordPress blog before.

Tips For Creating A Community Or Shared Blog

The community blog I recently set up for the small businesses networking group allows each member to post articles on topics related to their particular business. If they have a web presence of their own, they can post links back to their own web sites, business blogs, e-commerce stores, etc … in their articles and posts.

For each type of business, I then created a corresponding category (e.g. Travel, Legal Services, Bookkeeping, etc …), so that whenever a member publishes an article to the community blog, they simply assign their post to a category that is relevant to their business. This not only makes it easier for blog readers to find content when they visit the site (i.e. all travel-related articles will appear under the “travel” category), but because the blog has been set up to show categories in the URL using permalinks, each post ends up with their own unique keyword rich page address, which makes it easier for search engines to index.

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