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If you are a small business, chances are that you are most likely very familiar with the “feast or famine” cycle that most small business owners go through, where there’s either too much work going on for you to handle it all, or not enough business coming in through the door.

As a small business coach, I’ve seen too many small business owners simply shrug their shoulders at this, seemingly convinced that this is the way small business works. On a few occasions, I’ve been able to prove some business owners wrong on this point, after working extensively with them for several months, helping them implement systems to ensure that their business always had an active prospecting pipeline going, and allowing the business owners themselves to step back from the day-to-day activities of the business in order to perform more entrepreneurial work, such as growing their market share in a certain area, or identifying new business opportunities brought about by changes in business laws and the economy.

Transforming a typical small business from a “people-dependent” operation into a systems-driven enterprise, however, requires a significant investment of time and effort, and a deep commitment by the business owner to the process of releasing control over most aspects of managing the business.

If your business seems to be affected by the “feast or famine” cycle, then I want to show you an easy, smart, simple, quick and inexpensive way to start alleviating this condition.

It’s called small business blog marketing.

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There are so many benefits to small business in using a business blog. A blog can be used as your main business website, or together with an existing website (for more details, see Business Blogs Vs Normal Website – Which Is Better To Use?)

Here are just some of the more immediate benefits of starting a business blog to help grow your small business faster:

Lower Costs

It goes without saying that all businesses nowadays need a web presence, even if only to provide potential customers with some reassurance that they are a legitimate and professional organization.

A business blog is a low-cost alternative to setting up a traditional website. If you are a small business owner with no time to learn web coding languages like html or you don’t have the money to hire a web designer or web developer, then a business blog is the most inexpensive way to promote your business on the Internet.

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As a member of a local small business network, I constantly hear small business owners discussing some of the issues and challenges they face when taking their business online.

Something I hear quite often at these meetings and pretty much everywhere I go is “my website is currently under construction”, or “my website is still being developed.”

The online business revolution actually started a few years ago, but many business owners have not yet heard of it. It’s called “blogging“.

I own several businesses that operate exclusively online and I mostly promote them now using business blogs. These blogs take me less than a day to fully install, set up and configure, and the software, themes and plugins that add incredible functionality to my sites cost nothing to buy. Additionally, I can get my sites indexed in Google in as little as 2-3 days, even on a brand new domain name, and within a week or so, they are already attracting buying visitors to my sites.

It all seems crazy to me, therefore, when I hear people telling me that their website “is currently under construction” or “still being developed”.

If you could take your business online with a professional-looking site in less than 48 hours and have the site actively promote your business every time you add something about your business (like a new product announcement) and click the “publish” button, then why would you spend hundreds of dollars and wait weeks or – as is usually the case – months, to put up a static website?

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