Archive for the 'Web Presence' Category

Jul 29 2009

Starting A Business – Planning Your Web Presence

Published by Self Publish Web under Web Presence

Once you have made a decision to start your own business, there will be many important things to consider, ranging from business planning, finance and development, through to sales and marketing, managing resources, production, delivery and so on.

At some stage of your business planning and development process, you will want to give serious consideration to establishing a professional web presence for your business. In today’s modern global economy, having a web presence is essential for any business, no matter how small or local you plan your enterprise to be.

In this article, I want to outline a viable strategy you can use for setting up, growing and establishing an online presence for your business which, from the very outset, meets all of the following criteria:

  • Your web presence should be inexpensive
  • Your web presence should be easy to manage
  • Your web presence should help you grow your business fast
  • Your web presence should give you measurable results
  • Your web presence should be flexible enough to meet all of your needs as your business grows

All of the above criteria can be easily met if you are willing to consider using a smarter, better, cheaper, easier and faster alternative to setting up a regular website for your business. This alternative is called a blog.

A blog is similar to a website, but it offers business owners – especially small business owners – many more additional benefits and advantages that regular web sites don’t provide. I have written about these differences in more detail here, as well as created a video that explains these significant differences here: Continue Reading »

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