Jun 26 2009
How To Grow Your Business Using A Self-Managed Business Site
In a previous article, I mentioned a very simple strategy that any small business owner can use to quickly start outperforming their business competitors online (read the full article here – How To Outperform Most Of Your Competitors Online In 3 Simple Steps).
In essence, this strategy requires you to do nothing more complicated than to set up a simple-to-use type of web site called a “blog” for your business, then start publishing content about your business. Provided you make some customizations to your files, add some particular components to give you desired functionalities and set up and configure your site or blog in a specific way, what happens is that every time you post new content to your blog (like an article or product review), search engines like Google are automatically alerted about the changes to your site and index your new page into their search engine results.
That’s pretty neat, huh?
You do need to know what you’re doing to make this happen, however. If you don’t install certain scripts and configure them in a particular way, your blog will be slightly more effective than a static web site, but not by much. I have set up over 70 of these sites and I have experienced just how powerful they can be as a business marketing tool. Even sites set up on brand new domain names will usually get indexed by Google in around 48 hours or less and begin driving new visitors from various locations around the web.
Now, it’s a fact that most small business owners are just plain too busy to learn or even try to keep up with the increasing complexities of emerging new web technologies, new online marketing methods, and so on. They just want to get on with the business of running their business.
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