WordPress is a free blogging and web publishing platform available to everyone. WordPress currently powers tens of millions of blogs and sites worldwide. Thousands of web designers and program developers have created themes and plugins for Wordpress sites and most of these are free to download and use, and they’re also extremely easy to install. You don’t need to know web coding languages like HTML to create and modify content on your blog.
WordPress was originally created as a weblog or blog platform. But now WordPress has grown so powerful that you can use it to create any type of website and use it as a Content Management System (CMS), e-Commerce site, Auction site, Product Review site, etc …
One of the reasons why Wordpress has become so popular is that it really makes publishing content to the world wide web a total breeze. You simply insert your article title, article body text and images or media into the Wordpress text editor and click a button to publish. Your new content is then automatically available for all visitors to your site (unless you want to keep some of it private – with WordPress, you can set up pages so that content only displays to certain people – e.g. paid members!)
At SelfPublishWeb.com we currently provide a service where we can either fully install, set up and configure a business blog for business owners, or you can purchase a step-by-step video training tutorials package that we recorded where we show you exactly how to get a professional business blog up and running in 48 hours or less. The videos take you through the exact same process of installing, setting up and configuring the blog for business use that we would do if we were setting up your business blog, but we make it available to business owners for a much cheaper price, as they do not have to pay for our service costs.
If you want to set up a professional blog using WordPress for your business, therefore, we highly recommend you visit our site for more details about our step-by-step video training tutorials. We not only provide all the instructions using simple and easy-to-follow videos, but we also include all the files you need to turn your business blog into a powerful business marketing tool, as well as additional training and ongoing support via a member’s area, a private business forum and a customer support helpdesk.
There are so many benefits to small business in using a business blog. A blog can be used as your main business website, or together with an existing website (for more details, see Business Blogs Vs Normal Website – Which Is Better To Use?)
Here are just some of the more immediate benefits of starting a business blog to help grow your small business faster:
Lower Costs
It goes without saying that all businesses nowadays need a web presence, even if only to provide potential customers with some reassurance that they are a legitimate and professional organization.
A business blog is a low-cost alternative to setting up a traditional website. If you are a small business owner with no time to learn web coding languages like html or you don’t have the money to hire a web designer or web developer, then a business blog is the most inexpensive way to promote your business on the Internet.
One of the great benefits of setting up a blog for your business is that you can save thousands of dollars on web development costs, especially when it comes to areas like web design and customizing the layout of your site. Depending on the blogging platform you choose, for example, you can end up with a great website or blog theme that specifically matches your business identity at absolutely no cost.
In our step-by-step video training tutorials on how to set up a blog for your business, for example, we first show you how to set up a business blog quickly using a default and customized professional WordPress theme that we supply for you (the same theme used in this blog), then we show you how to customize your theme, including changing the look and feel of your site with just a couple of mouse clicks.
Below is an excerpt of one of our “quick start” training videos that shows you just how powerful, flexible and easy setting up a business blog using WordPress can be, and how much control you have over the look and feel of your site:
In the above video, you can see just how simple it is to change the entire look of your site using a free WordPress theme. Also, as mentioned in the video, there are thousands of WordPress themes available for download on the web at no cost.
Many large, medium and small companies and businesses are now using blogs as a way to attract new customers. If you haven’t started a blog yet, you’re definitely missing out! Surveys show that people who visit blogs regularly report that they like seeing constantly updated content, that they feel that they are getting to know the people behind the company and that they appreciate being able to interact with businesses more easily online.
Having a static website is great for some things, but a business blog is really where the heart behind the promotion, marketing and advertising of your business online lies.
If you have an e-commerce site or an existing website that is advertising your business, when was the last time you updated it? If you’re like many companies then it’s probably been some time since you added any fresh new content to your site! This is simply not enough when it comes to getting your site to rank well in the search engines and giving people a reason to come back to visit your web site.
When you have a blog, you have a great opportunity to give people a reason to stick around. People like knowing what’s on the horizon for companies they do business with. They like knowing that there are real people behind the “marketing” curtain that they can communicate and interact with. A blog allows you, the business owner, to keep a finger on the pulse of your business and the needs of your customers.
An added perk to blogging is that you’ll tend to rank more highly in the search engines. Since your content is always updating, the search engine spiders will come by your site more often. The faster you are able to get indexed, the faster people will find the new, relevant posts you are adding to your business blog. Our business blog video training tutorials show you exactly how to configure your site so that search engine spiders from Google, MSN, Yahoo and others come running to index your pages the moment you add new content to your site and hit the “publish” button.
Should you build a website or a business blog for your business? Take a look at the results of our business blog six weeks after launching the site on a brand new domain and decide for yourself:
As you can see from the above video, even though we only added six more posts to this business blog since recording the previous video where we showed you the results after only 2 weeks (see How To Grow Your Business Using A Self-Managed Business Site), the number of Google listings for this site grew by 800% after only three weeks and the number of visitors coming to this site is increasing daily.
For more information on how to set up a professional business blog for your business using our step-by-step DIY video training tutorials, visit our main website at http://www.selfpublishweb.com.
Getting your business blog or web site up and running is just the beginning of the journey to growing a successful and profitable business online. Once your site is live, you will need to either develop new skills and knowledge to continue growing your business, or pay others for their expertise in areas like:
How to drive visitors to your site from free and paid sources
How to grow a database of prospects and customers via lead capture forms, email, newsletters, etc.
If you are interested in starting your own business blog to promote your business, products and services and would like to know more about how to set up your own business blog fast and for very little cost, here are some answers to frequently asked questions about our Business Blog Step-By-Step DIY Video Training Tutorials package that you may find helpful:
Is your product just another “How To Install WordPress” set of video tutorials?
No. Although we do show you how to install a WordPress blog in the first training module, we focus all of the training program on showing you exactly how to set up, configure and run your blog as a very powerful marketing tool for your business.
The real “gold” of this product is that you benefit from all the years and money I have spent testing, gaining knowledge, making mistakes and learning how to create “set and forget” automated online business systems that produce consistently positive results and where everything just “happens” automatically and easily for you.
In other words, you get to just focus on growing your business, because the systems I’ll show you how to set up in your blog will work automatically for you, helping you increase your online exposure while you do nothing more than simply write about your business.
As a member of a local small business network, I constantly hear small business owners discussing some of the issues and challenges they face when taking their business online.
Something I hear quite often at these meetings and pretty much everywhere I go is “my website is currently under construction”, or “my website is still being developed.”
The online business revolution actually started a few years ago, but many business owners have not yet heard of it. It’s called “blogging“.
I own several businesses that operate exclusively online and I mostly promote them now using business blogs. These blogs take me less than a day to fully install, set up and configure, and the software, themes and plugins that add incredible functionality to my sites cost nothing to buy. Additionally, I can get my sites indexed in Google in as little as 2-3 days, even on a brand new domain name, and within a week or so, they are already attracting buying visitors to my sites.
It all seems crazy to me, therefore, when I hear people telling me that their website “is currently under construction” or “still being developed”.
If you could take your business online with a professional-looking site in less than 48 hours and have the site actively promote your business every time you add something about your business (like a new product announcement) and click the “publish” button, then why would you spend hundreds of dollars and wait weeks or – as is usually the case – months, to put up a static website?
When you compare most of the options out there for promoting your business, it’s clear that the online medium offers many attractive advantages and possibilities for businesses to not only create greater exposure for their products and services, but also to leverage the business owner’s time and effort.
The problem is that many business owners simply don’t know how to utilize this medium to its full advantage. Many settle for putting up a website that is often no more useful than a static online brochure and then just hoping that it will work for them.
There is a cheaper, better, easier and faster solution. It’s called a business blog.
Some of the immediate advantages a blog offers businesses over traditional, static web sites, are a smarter content publishing and management platform, more direct involvement with their customers, built-in capabilities like RSS feeds and search engine notification, and greater control and flexibility over the way content is managed.
Plus, it is way easier to promote and grow your business online using a blog, than it is using a website if you know how. Not to mention the fact that your promotional efforts can have a longer lifetime and give you greater exposure than traditional advertising media like newspaper or radio ads. (In fact, you can combine these, for example, making your current promotion be the home page of your blog, then sending radio or print ad visitors to your blog.)
As I often state to our customers, once your self-managed site or business blog is up and running with the built-in marketing system we can either set up for you or teach you how to set up in our DIY Step-By-Step Video Training Tutorials product, the only two things you have to focus on as a business site owner, are:
1) Write About Your Business
2) Check Your Results (And Use These To Improve Your Business)
Writing About Your Business – The Importance Of Writing Compelling Posts and Articles
Writing compelling blog posts and articles is one of the most important aspects of business blogging and online business marketing, if not THE most important.
It doesn’t matter how well you market your business and drive traffic to your site, if the content of your site doesn’t capture the attention of your audience it’s going to get you nowhere.
The good news is that you can learn how to write compelling blog posts and articles that will really draw the attention of your target audience.
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