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There are so many benefits to small business in using a business blog. A blog can be used as your main business website, or together with an existing website (for more details, see Business Blogs Vs Normal Website – Which Is Better To Use?)

Here are just some of the more immediate benefits of starting a business blog to help grow your small business faster:

Lower Costs

It goes without saying that all businesses nowadays need a web presence, even if only to provide potential customers with some reassurance that they are a legitimate and professional organization.

A business blog is a low-cost alternative to setting up a traditional website. If you are a small business owner with no time to learn web coding languages like html or you don’t have the money to hire a web designer or web developer, then a business blog is the most inexpensive way to promote your business on the Internet.

Easy To Manage Web Publishing Solution

Blogging software is extremely simple and easy to use and manage. It requires no technical knowledge at all. You just write about your business and click save to publish your content to your blog. With the click of a few buttons, you can update your business blog faster than if you had to contact a web designer to make changes for you, or do HTML coding and FTP uploading of the edited pages to your server.

We highly recommend setting up your blog using the WordPress Blog Publishing platform and hosting the blog on your own server. This gives you complete control over your web content and allows you to manage your entire web presence online “in-house”.  With our step-by-step business blog video training tutorials, you can have a professional business blog completely set up, fully configured and live helping you grow your business online in less than 48 hours.

Here’s a video we created that show you just how much control you have over your web presence with a business blog:

Click on the image below to watch the video
(window opens in new browser – please allow a few seconds for video to load) …

(Video Duration: 11:58 mins)

Better And Higher Search Engine Rankings

What makes ranking higher in search engines so appealing and desirable for any business with an online presence, is that all traffic derived from search engines (known as “organic” traffic) is free! This means that organic traffic plus a great sales conversion process = more sales of your products and services at less to no cost.

Search engine marketing is one of the fastest growing areas of online marketing, and many companies are now hiring search engine marketing experts to help them optimize their sites for better and higher search engine results.

The bad news is that if your competitors are ranking higher than you for search terms related to your products or services, then they are probably taking your share of the online market, especially if they have a great sales process in place that converts visitors to their sites into new customers. In simple terms, what this means is that if your business does not rank in the top 20 spots on the major search engines, then you really don’t stand much of a chance of getting some – or any – of that highly coveted “organic” free traffic.

The good news, is that search engines like Google love blogs and will index your content very quickly in their search engine results IF you know how to set up your blog correctly. Our step-by-step video tutorials show you exactly how to set up a business blog with built-in automated search engine optimization features that, once set up and configured, will have your content being indexed very quickly by the search engine robots without problems and in a way that will keep pushing your site up higher and higher in the search engines and past your competitor’s listings.

In fact, if you arrived at this page from a search engine, then you have just experienced proof that what I’m saying here is true and does work

When it comes to achieving top search engine rankings, business blogging also offers a huge built-in advantage over traditional (i.e. static) web sites, which most people other than knowledgeable internet marketers often don’t even know exists. Our video training tutorials show you not only how to fully benefit from this built-in advantage that blogs have over websites, but we also include free access to membership sites that teach you everything you need to know to achieve better rankings for your business blog and continuously drive free traffic to your site (for more details click here).

Build Community And Trust With Better Communication

Business blogs allow you to connect and interact more easily with your audience, and make the process of sharing your expertise and knowledge with readers simpler through the use of various channels such as commenting, plug-ins (e.g. polls, newsletter opt-ins) and a platform that allows business owners to publish content immediately and disseminate timely information to a larger and wider (or more targeted) audience.

A business blog also provides various communication and time-saving benefits. By educating and encouraging your customers to visit your blog for the latest news and updates about your business, a business owner can get their message out to many people at once.

A business blog also offers access to self-updating RSS feeds. When people subscribe to your business blog feed, every time you add new content the feed gets updated with your latest post. For many, this is a better solution for keeping interested people updated than adding the new content to a website or sending out an email broadcast to a subscriber list. This is exemplified by a speech Bill Gates gave at the Microsoft CEO Summit 2004 in Redmond, Washington, where he said that “if you just put information on a Web site, then people don’t know to come visit that Web site, and it’s very painful to keep visiting somebody’s Web site and it never changes. It’s very typical that a lot of the Web sites you go to that are personal in nature just eventually go completely stale and you waste time looking at it; And so, getting away from the drawbacks of e-mail — that it’s too imposing — and yet the drawbacks of the Web site — that you don’t know if there’s something new and interesting there ; this [i.e. blogs & RSS] is about solving that.”

A Richer Experience For Visitors

One of the secrets of building a successful business presence online, is that you want people to keep coming back to your site. To do this, you have to give your visitors a positive and rich experience, as well as a great reason for them to keep returning to your site on a regular basis.

A business blog allows you to express to your visitors the unique qualities of your business in a rich and wide-ranging number of ways:

As you can see from the above illustration, with a blog, you can add multimedia (e.g. videos about your products and services), rotate freshly updated content, syndicate content, add links to useful resources, provide easy site navigation features, and so much more! Whatever you want to communicate to others about your business, you can easily do with a blog.

Simplicity, Flexibility, Customization And Easy Expansion

If you are currently considering spending money on getting a website developed or updated, you would have to ask yourself … why? Why not start a business blog instead? As we’ve already discussed, a business blog:

• is a simpler way to establish a presence online,
• is highly flexible – in previous posts we show you how you can change the entire look and feel of your site with only a couple of clicks of the mouse.
• is completely customizable – we have added videos throughout this blog and in our main site showing you how you can completely customize your blog through the use of themes, plug-ins, widgets, etc …
• can readily expand as your business grows. Hundreds of developers have created thousands of applications for your business blog that allow you to do just about anything you can think of … run a membership site, set up an e-commerce store, share your content automatically on all major social networking sites, add posts to your blog via email, allow multiple contributors to add content to your blog, etc …

In short, there are so many benefits to small business in choosing a blog instead of, or as a complement to a website, that, if you haven’t done it already, then it’s probably time you do some serious research into the business blogging revolution and get your own business blog up and running ASAP!

For more details on how to set up a professional blog that will benefit your small business and help grow your business online fast, see our step-by-step business blog video tutorials page.

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